Why my friends don’t understand me?
Why does everyone don’t like me?
Why I am not getting selected?
Why my product is not selling?
If you get failed in your relationships, in your professional life, or in your business, there is only theory that can bail you out.
The theory of"YOU” vs. “YOUR BEHAVIOR”!
One should understand that it is not "You", who is getting failed; it is "Your Behavior" that is the loser. One needs to understand that, it all about how the world perceives you. It is not about "You". It is all about how you look like, how your behavior is, how do you interact etc. Your friends don’t understand “You”, because the imagery that they have formed about you is not matching with the real “You”. “You” failed to present the right imagery to your friends, the inner “You”! One should not change its inner-self, because there is a risk of losing your own identity. Instead “You” need to change your communication strategy so that the world perceives you exactly in the same way “You” are!
Similarly, in marketing, it is not the product that’s got failed. It is your communication with your customers, it is your imagery in the minds of the consumers, and it is how you are perceived that’s got failed. The brand has failed to present its real qualities to the consumers. Customers form some perception about your product and use their instincts before buying a product. Thus, a brand needs to change its communication strategy and make sure; concerns of its target audience (only) are taken good care.
Hence, it’s not about “You”. It’s all about how the world sees “You”!
Showing posts with label Attitude. Show all posts
Showing posts with label Attitude. Show all posts
Sunday, March 29, 2009
Sunday, March 8, 2009
"Music" or "Sound"... !!!
I am a music freak! I love to hear old Hindi songs, classical and folk songs. But, I have been told many times by my friends, "What boring songs do you play!". I reply them with a smile and silence. As per me, one who doesn't know the difference between a small glass piece and a diamond, its better to be silent rather than debating. I believe those who understand music will appreciate any form of music.
Later on, I felt, why do youth (most of them) doesn't like old Hindi songs. And literally hate classical and folk songs. Moreover, they even didn't respect melodious songs of new albums. Similarly, old people, doesn't like present day songs. They are stubborn of the fact, that only those old Hindi songs were gems.
Why there is such an aversion?
Is this what we called a generation gap?
My answer is NO!
There are generally two dimensions to a song, "Music" (tune) and "Lyrics". Where Lyrics is been handled by lyricists and composer are responsible for the Music. I believe old songs were more based on music and lyrics. Composers preferred melodies with meaningful lyrics. In those times, orchestration of the song was not a major issue. Neither did they had the technology to complement with it.
With the advent of technology, a new dimension was figured out, i.e. "Sound". Technology was used to generate different sounds and the major emphasis was given to the orchestration of the song. Various musical instrument were used and computer was there to generate any form of sound. Many new age composers really don't care about music and lyrics of the song.
Old people feel that, the Sound have overshadowed the importance of music and lyrics and the new age feels, that at the end of the day, music is all about sound. Another reason for the emergence of sound as a new dimension is because, today people relate songs with fun and dance only. With the Sound, remixes and dance numbers have also increased. In yester years, songs were a soulful bliss, and a form of art.
Only R. D. Burman and A.R. Rehman are the composers in Hindi cinema who have tried to have all the three dimensions into their songs.
So whom do you support, Music or Sound ???
Later on, I felt, why do youth (most of them) doesn't like old Hindi songs. And literally hate classical and folk songs. Moreover, they even didn't respect melodious songs of new albums. Similarly, old people, doesn't like present day songs. They are stubborn of the fact, that only those old Hindi songs were gems.
Why there is such an aversion?
Is this what we called a generation gap?
My answer is NO!
There are generally two dimensions to a song, "Music" (tune) and "Lyrics". Where Lyrics is been handled by lyricists and composer are responsible for the Music. I believe old songs were more based on music and lyrics. Composers preferred melodies with meaningful lyrics. In those times, orchestration of the song was not a major issue. Neither did they had the technology to complement with it.
With the advent of technology, a new dimension was figured out, i.e. "Sound". Technology was used to generate different sounds and the major emphasis was given to the orchestration of the song. Various musical instrument were used and computer was there to generate any form of sound. Many new age composers really don't care about music and lyrics of the song.
Old people feel that, the Sound have overshadowed the importance of music and lyrics and the new age feels, that at the end of the day, music is all about sound. Another reason for the emergence of sound as a new dimension is because, today people relate songs with fun and dance only. With the Sound, remixes and dance numbers have also increased. In yester years, songs were a soulful bliss, and a form of art.
Only R. D. Burman and A.R. Rehman are the composers in Hindi cinema who have tried to have all the three dimensions into their songs.
So whom do you support, Music or Sound ???
Sunday, February 22, 2009
The Theory of THREE !!! - 2
I have always believed that there are three kinds of people in the world.
One, who does a mistake, never admits them, neither improve on them.These are offensive, arrogant and over-confident people. In the long run, these people are generally unsuccessful.
Second, who does a mistake, admits it, but never improves on it.They are humble, defensive and unconfident people. In the long run, these people live an average life, without risks.
As per me, I belong to category Second.And working on to become a part of Third category.
And Third, who does a mistake, admits it, and never repeats it. They are the leaders, who are confident as well as humble. They take risks in life and live a successful life.
Why is it so, that most of people lie in the category One?
Which category, do you belong to???
One, who does a mistake, never admits them, neither improve on them.These are offensive, arrogant and over-confident people. In the long run, these people are generally unsuccessful.
Second, who does a mistake, admits it, but never improves on it.They are humble, defensive and unconfident people. In the long run, these people live an average life, without risks.
As per me, I belong to category Second.And working on to become a part of Third category.
And Third, who does a mistake, admits it, and never repeats it. They are the leaders, who are confident as well as humble. They take risks in life and live a successful life.
Why is it so, that most of people lie in the category One?
Which category, do you belong to???
Admit your mistake...!!!
I have always believed that there are three kinds of people in the world.
One, who does a mistake, never admits them, neither improve on them.These are offensive, arrogant and over-confident people. In the long run, these people are generally unsuccessful.
Second, who does a mistake, admits it, but never improves on it.They are humble, defensive and unconfident people. In the long run, these people live an average life, without risks.
As per me, I belong to category Second.And working on to become a part of Third category.
And Third, who does a mistake, admits it, and never repeats it. They are the leaders, who are confident as well as humble. They take risks in life and live a successful life.
Why is it so, that most of people lie in the category One?
Which category, do you belong to???
One, who does a mistake, never admits them, neither improve on them.These are offensive, arrogant and over-confident people. In the long run, these people are generally unsuccessful.
Second, who does a mistake, admits it, but never improves on it.They are humble, defensive and unconfident people. In the long run, these people live an average life, without risks.
As per me, I belong to category Second.And working on to become a part of Third category.
And Third, who does a mistake, admits it, and never repeats it. They are the leaders, who are confident as well as humble. They take risks in life and live a successful life.
Why is it so, that most of people lie in the category One?
Which category, do you belong to???
Friday, February 13, 2009
The Theory of TWO !!! - 1
ANGER MANAGEMENT
Your close friend, suddenly shouts on you, yells at you!
He/she criticizes you, condemns and complains, in public, of no reason!
How should you react???
Generally observed behavior suggests, that there are two ways to react.
First,tit for tat! Give your friend a nice, harsh reply, so that it never happens again. Teach him/her a lesson, so that he/she may never ever dare to repeat such behavior!And again if he/she reacts,make sure you win "The War of the Words".
Second, listen calmly, and try to clarify.If the situation gets heated up,leave the topic and just don't react. Later, try to understand the reason, and try solving the issue. If its your mistake, go and say "Sorry"! Try to clarify your reasons and patch-up. But if its your friend's mistake, make him/her realize it, politely, when he is calm and ready to listen.
As per me, I prefer the second one! I found it more mature, logical, and effective.
But, why so, that most of the people around us, chose to follow the first method?
First method, will surely led to an end of relationship. And even if the relation doesn't end, there would be no mutual love and respect.
Second method, will solve the issue once for all.Moreover, relationship will get strengthened. And even if relationship ends, you will always retain a level of respect.
What's your call on it?
Your close friend, suddenly shouts on you, yells at you!
He/she criticizes you, condemns and complains, in public, of no reason!
How should you react???
Generally observed behavior suggests, that there are two ways to react.
First,tit for tat! Give your friend a nice, harsh reply, so that it never happens again. Teach him/her a lesson, so that he/she may never ever dare to repeat such behavior!And again if he/she reacts,make sure you win "The War of the Words".
Second, listen calmly, and try to clarify.If the situation gets heated up,leave the topic and just don't react. Later, try to understand the reason, and try solving the issue. If its your mistake, go and say "Sorry"! Try to clarify your reasons and patch-up. But if its your friend's mistake, make him/her realize it, politely, when he is calm and ready to listen.
As per me, I prefer the second one! I found it more mature, logical, and effective.
But, why so, that most of the people around us, chose to follow the first method?
First method, will surely led to an end of relationship. And even if the relation doesn't end, there would be no mutual love and respect.
Second method, will solve the issue once for all.Moreover, relationship will get strengthened. And even if relationship ends, you will always retain a level of respect.
What's your call on it?
ANGER MANAGEMENT
Your close friend, suddenly shouts on you, yells at you!
He/she criticizes you, condemns and complains, in public, of no reason!
How should you react???
Generally observed behavior suggests, that there are two ways to react.
First,tit for tat! Give your friend a nice, harsh reply, so that it never happens again. Teach him/her a lesson, so that he/she may never ever dare to repeat such behavior!And again if he/she reacts,make sure you win "The War of the Words".
Second, listen calmly, and try to clarify.If the situation gets heated up,leave the topic and just don't react. Later, try to understand the reason, and try solving the issue. If its your mistake, go and say "Sorry"! Try to clarify your reasons and patch-up. But if its your friend's mistake, make him/her realize it, politely, when he is calm and ready to listen.
As per me, I prefer the second one! I found it more mature, logical, and effective.
But, why so, that most of the people around us, chose to follow the first method?
First method, will surely led to an end of relationship. And even if the relation doesn't end, there would be no mutual love and respect.
Second method, will solve the issue once for all.Moreover, relationship will get strengthened. And even if relationship ends, you will always retain a level of respect.
What's your call on it?
Wednesday, February 11, 2009
An Army of Beasts...!!!
Just don't forget to read this article by SHOMA CHAUDHURY of Tehelka.com.By this article she tracks the underlying psychology of vigilantes across the country.
"In Mangalore, they beat women for drinking. In Pune, they tear priceless manuscripts because they feel a historian has insulted Shivaji. In Delhi, they spit on a man at a podium because they feel he is a traitor to the nation. In Bhopal, they break a school because they feel the principal has violated the national anthem. In Bombay, they raid and pillage because they feel outsiders are stealing jobs and thwarting their mother tongue. In Orissa, they burn houses and kill people because they feel their faith is in danger of dwindling. In Gujarat, they rape and kill thousands because they want to teach a community a lesson. They pull artists’ hair, threaten writers, slap women, hit men, burn paintings, ban films, tear posters, pulp, burn, rape, kill, beat. As a matter of routine, they spill into the street.
This is not an army of beasts in some futuristic film. These are contemporary ‘keepers of tradition’, ‘protectors of society’. Zealots driven by such fierce rage and selfrighteousness, they see no irony in cannibalising the very culture, religion and nation they claim they defend."
Read the complete article here.
"The Idea Of Indignation"
"In Mangalore, they beat women for drinking. In Pune, they tear priceless manuscripts because they feel a historian has insulted Shivaji. In Delhi, they spit on a man at a podium because they feel he is a traitor to the nation. In Bhopal, they break a school because they feel the principal has violated the national anthem. In Bombay, they raid and pillage because they feel outsiders are stealing jobs and thwarting their mother tongue. In Orissa, they burn houses and kill people because they feel their faith is in danger of dwindling. In Gujarat, they rape and kill thousands because they want to teach a community a lesson. They pull artists’ hair, threaten writers, slap women, hit men, burn paintings, ban films, tear posters, pulp, burn, rape, kill, beat. As a matter of routine, they spill into the street.
This is not an army of beasts in some futuristic film. These are contemporary ‘keepers of tradition’, ‘protectors of society’. Zealots driven by such fierce rage and selfrighteousness, they see no irony in cannibalising the very culture, religion and nation they claim they defend."
Read the complete article here.
"The Idea Of Indignation"
An Army of Beasts...!!!
Just don't forget to read this article by SHOMA CHAUDHURY of Tehelka.com.By this article she tracks the underlying psychology of vigilantes across the country.
"In Mangalore, they beat women for drinking. In Pune, they tear priceless manuscripts because they feel a historian has insulted Shivaji. In Delhi, they spit on a man at a podium because they feel he is a traitor to the nation. In Bhopal, they break a school because they feel the principal has violated the national anthem. In Bombay, they raid and pillage because they feel outsiders are stealing jobs and thwarting their mother tongue. In Orissa, they burn houses and kill people because they feel their faith is in danger of dwindling. In Gujarat, they rape and kill thousands because they want to teach a community a lesson. They pull artists’ hair, threaten writers, slap women, hit men, burn paintings, ban films, tear posters, pulp, burn, rape, kill, beat. As a matter of routine, they spill into the street.
This is not an army of beasts in some futuristic film. These are contemporary ‘keepers of tradition’, ‘protectors of society’. Zealots driven by such fierce rage and selfrighteousness, they see no irony in cannibalising the very culture, religion and nation they claim they defend."
Read the complete article here.
"The Idea Of Indignation"
"In Mangalore, they beat women for drinking. In Pune, they tear priceless manuscripts because they feel a historian has insulted Shivaji. In Delhi, they spit on a man at a podium because they feel he is a traitor to the nation. In Bhopal, they break a school because they feel the principal has violated the national anthem. In Bombay, they raid and pillage because they feel outsiders are stealing jobs and thwarting their mother tongue. In Orissa, they burn houses and kill people because they feel their faith is in danger of dwindling. In Gujarat, they rape and kill thousands because they want to teach a community a lesson. They pull artists’ hair, threaten writers, slap women, hit men, burn paintings, ban films, tear posters, pulp, burn, rape, kill, beat. As a matter of routine, they spill into the street.
This is not an army of beasts in some futuristic film. These are contemporary ‘keepers of tradition’, ‘protectors of society’. Zealots driven by such fierce rage and selfrighteousness, they see no irony in cannibalising the very culture, religion and nation they claim they defend."
Read the complete article here.
"The Idea Of Indignation"
Monday, February 9, 2009
9 year... Apple iPhone Programmer !!!
Believe it or not! A 9 year kid, named Lim Ding Wen from Singapore,who is in fourth grade, writes applications for Apple's popular iPhone. Lim, is fluent in six programming languages, started using the computer at the age of 2. He has since completed about 20 programming projects.
His latest, a painting program called Doodle Kids, has been downloaded over 4,000 times from Apple's iTunes store in two weeks.The program lets iPhone users draw with their fingers by touching the iPhone's touchscreen and then clear the screen by shaking the phone.Amazing !
When I read about this kid, I felt, we all should learn from him. At the age of 9, he is whizkid and above all a self-motivated person! Like him, we should be a step ahead, and should keep on working upon our strengths and weakness. There is lot to learn, lot to read and lot to do.There is no time to waste, life is short, and much to do.
Source: www.Tech2.com
His latest, a painting program called Doodle Kids, has been downloaded over 4,000 times from Apple's iTunes store in two weeks.The program lets iPhone users draw with their fingers by touching the iPhone's touchscreen and then clear the screen by shaking the phone.Amazing !
When I read about this kid, I felt, we all should learn from him. At the age of 9, he is whizkid and above all a self-motivated person! Like him, we should be a step ahead, and should keep on working upon our strengths and weakness. There is lot to learn, lot to read and lot to do.There is no time to waste, life is short, and much to do.
Source: www.Tech2.com
9 year... Apple iPhone Programmer !!!
Believe it or not! A 9 year kid, named Lim Ding Wen from Singapore,who is in fourth grade, writes applications for Apple's popular iPhone. Lim, is fluent in six programming languages, started using the computer at the age of 2. He has since completed about 20 programming projects.
His latest, a painting program called Doodle Kids, has been downloaded over 4,000 times from Apple's iTunes store in two weeks.The program lets iPhone users draw with their fingers by touching the iPhone's touchscreen and then clear the screen by shaking the phone.Amazing !
When I read about this kid, I felt, we all should learn from him. At the age of 9, he is whizkid and above all a self-motivated person! Like him, we should be a step ahead, and should keep on working upon our strengths and weakness. There is lot to learn, lot to read and lot to do.There is no time to waste, life is short, and much to do.
Source: www.Tech2.com
His latest, a painting program called Doodle Kids, has been downloaded over 4,000 times from Apple's iTunes store in two weeks.The program lets iPhone users draw with their fingers by touching the iPhone's touchscreen and then clear the screen by shaking the phone.Amazing !
When I read about this kid, I felt, we all should learn from him. At the age of 9, he is whizkid and above all a self-motivated person! Like him, we should be a step ahead, and should keep on working upon our strengths and weakness. There is lot to learn, lot to read and lot to do.There is no time to waste, life is short, and much to do.
Source: www.Tech2.com
Tuesday, January 27, 2009
Shashi Tharoor... On Indian Diversity !!!
Once, in HINDU newspaper, I read an article by Mr. Shashi Tharoor, on Indian diversity. I was so impressed by one of his statements that even after couple of years, I searched for it on web, to blog it.
He said,
"If America is a melting-pot, then to me India is a 'Thali', a selection of sumptuous dishes in different bowls. Each tastes different, and does not necessarily mix with the next, but they belong together on the same plate, and they complement each other in making the meal a satisfying repast."
And those who have heard the name,"Shashi Tharoor" for the first time, or know less about him, beneath is his profile.
Shashi Tharoor was born in 1956 in London and educated in Bombay, Calcutta, Delhi (BA in History, St. Stephen's College), and the United States. He holds a Ph.D. from the Fletcher School of Law and Diplomacy at Tufts University.
Since May 1978, Tharoor has worked for the United Nations. He served over 11 years with the UN High Commissioner for Refugees, whose Singapore office he headed during the "boat people" crisis (SAJA). In October 1989 he was transferred to the peace-keeping staff at the United Nations Headquarters in New York. In this position, he served as Special Assistant to the Under-Secretary-General for Peace-keeping Operations. Dealing with a range of issues in this capacity, Tharoor addressed a variety of peace-keeping issues around the world and led the team responsible for the United Nations peace-keeping operations in the former Yugoslavia. On January 1, 1997 Shashi Tharoor was appointed Executive Assistant to Secretary of the United Nations Kofi Annan.
As a diplomat and writer, Shashi Tharoor has explored the diversity of culture in his native India. By exploring the themes of India's past and its relevance to the future, he has produced both works of fiction and nonfiction. His most recent work, India: From Midnight to Millennium, is a nonfiction account of India's past and projected future inspired by the 50th anniversary of India's independence.
Shashi Tharoor... On Indian Diversity !!!
Once, in HINDU newspaper, I read an article by Mr. Shashi Tharoor, on Indian diversity. I was so impressed by one of his statements that even after couple of years, I searched for it on web, to blog it.
He said,
"If America is a melting-pot, then to me India is a 'Thali', a selection of sumptuous dishes in different bowls. Each tastes different, and does not necessarily mix with the next, but they belong together on the same plate, and they complement each other in making the meal a satisfying repast."
And those who have heard the name,"Shashi Tharoor" for the first time, or know less about him, beneath is his profile.
Shashi Tharoor was born in 1956 in London and educated in Bombay, Calcutta, Delhi (BA in History, St. Stephen's College), and the United States. He holds a Ph.D. from the Fletcher School of Law and Diplomacy at Tufts University.
Since May 1978, Tharoor has worked for the United Nations. He served over 11 years with the UN High Commissioner for Refugees, whose Singapore office he headed during the "boat people" crisis (SAJA). In October 1989 he was transferred to the peace-keeping staff at the United Nations Headquarters in New York. In this position, he served as Special Assistant to the Under-Secretary-General for Peace-keeping Operations. Dealing with a range of issues in this capacity, Tharoor addressed a variety of peace-keeping issues around the world and led the team responsible for the United Nations peace-keeping operations in the former Yugoslavia. On January 1, 1997 Shashi Tharoor was appointed Executive Assistant to Secretary of the United Nations Kofi Annan.
As a diplomat and writer, Shashi Tharoor has explored the diversity of culture in his native India. By exploring the themes of India's past and its relevance to the future, he has produced both works of fiction and nonfiction. His most recent work, India: From Midnight to Millennium, is a nonfiction account of India's past and projected future inspired by the 50th anniversary of India's independence.
Monday, January 26, 2009
Republic (HOLI)Day... !!!
Last 8 years, spent in my engineering college, company and B-school, I have never seen people turning up in huge numbers for Republic day or Independence day functions. Today is 26th January. India's and our's "Republic Day"! I have intentionally used "India's" and "Our's" separately. Reason, many people living in this country, separate themselves from India.
Today, out of 500 people in my B-school campus, only 50 appeared for the Flag hoisting ceremony. Not to forget, out of those 50 students, 20 were staff and guards. Above all, none from the administration and faculty department appeared for the function. And the ceremony finished in just 30 minutes. Nothing new in it,actually. I have been seeing this for the last 8 years.
People feel patriotism, when movie based on India gets nominated in Oscars!
People feel patriotism, when India beats other teams in Cricket!
People feel patriotism, when Indians are awarded on global level for their exemplary work!
But when it comes to Republic day, it's a mere Holiday !
The common feeling is,
"To hell with patriotism! Its better to sleep for an extra hour rather attending the flag hoisting ceremony."
I know, just not attending these functions, doesn't mean that someone is not patriotic. But if it would have been functions like, Valentine's day, Ethnic Day, Lohri, Holi etc., ceremony would have been jam-packed ! Reason, these functions have fun, dance and entertainment elements into it. Moreover, people get chance to showoff their dresses or to click snaps of themselves. People tend to believe, Republic or Independence day functions as boring and unnecessary.
Yes, these functions don't have fun element, but don't they make you feel,"Proud"?
It reminds me of my School days, where Republic Day and Independence Day functions were compulsory. Patriotic songs are sung, folk dances are presented, ,sweets are distributed, march-past and parades are held. We as teens, used to enjoy those functions with enthusiasm. All these events, adds to the feeling nationalism and patriotism among us.
So what's difference between "School Days" and "College Days"?
Now we are more educated (graduates and post-graduates) and we all are less patriotic!
Is there any relation between education and patriotism?
Doesn't it make a statement!
Republic (HOLI)Day... !!!
Last 8 years, spent in my engineering college, company and B-school, I have never seen people turning up in huge numbers for Republic day or Independence day functions. Today is 26th January. India's and our's "Republic Day"! I have intentionally used "India's" and "Our's" separately. Reason, many people living in this country, separate themselves from India.
Today, out of 500 people in my B-school campus, only 50 appeared for the Flag hoisting ceremony. Not to forget, out of those 50 students, 20 were staff and guards. Above all, none from the administration and faculty department appeared for the function. And the ceremony finished in just 30 minutes. Nothing new in it,actually. I have been seeing this for the last 8 years.
People feel patriotism, when movie based on India gets nominated in Oscars!
People feel patriotism, when India beats other teams in Cricket!
People feel patriotism, when Indians are awarded on global level for their exemplary work!
But when it comes to Republic day, it's a mere Holiday !
The common feeling is,
"To hell with patriotism! Its better to sleep for an extra hour rather attending the flag hoisting ceremony."
I know, just not attending these functions, doesn't mean that someone is not patriotic. But if it would have been functions like, Valentine's day, Ethnic Day, Lohri, Holi etc., ceremony would have been jam-packed ! Reason, these functions have fun, dance and entertainment elements into it. Moreover, people get chance to showoff their dresses or to click snaps of themselves. People tend to believe, Republic or Independence day functions as boring and unnecessary.
Yes, these functions don't have fun element, but don't they make you feel,"Proud"?
It reminds me of my School days, where Republic Day and Independence Day functions were compulsory. Patriotic songs are sung, folk dances are presented, ,sweets are distributed, march-past and parades are held. We as teens, used to enjoy those functions with enthusiasm. All these events, adds to the feeling nationalism and patriotism among us.
So what's difference between "School Days" and "College Days"?
Now we are more educated (graduates and post-graduates) and we all are less patriotic!
Is there any relation between education and patriotism?
Doesn't it make a statement!
Saturday, January 24, 2009
G for "Greed" or "Generosity"... !!!
Gone are the days when in business, the letter G denoted "Greed". After crisis, people of Europe, Japan and prominently USA are disgusted with these greedy corporations. As if they no more believe in the brands, they trusted before. Now no more, they follow brands blindly. Common man believes that the greediness of these brands and corporations led to downfall of their economy.So what to do, to win back the trust of the common man!
I guess, corporations need to understand that in today's business arena, there is no room for greed.
To succeed, the letter G should be replaced to "Generosity"!
A corporation need to be more customer responsive, ethical and value driven. Brands need to crush their arrogance and should communicate their "Generosity" through Public Relation (PR)campaigns, Corporate Social Responsible (CSR) Activities and by providing more value to customers through their products and services.
Thus, it introduces new form of marketing, as "Generosity Marketing".
Trendwatching.com discusses this concept and explains how could corporations and brands can have long term success, and can be a step ahead from their greedy competitors.
G for "Greed" or "Generosity"... !!!
Gone are the days when in business, the letter G denoted "Greed". After crisis, people of Europe, Japan and prominently USA are disgusted with these greedy corporations. As if they no more believe in the brands, they trusted before. Now no more, they follow brands blindly. Common man believes that the greediness of these brands and corporations led to downfall of their economy.So what to do, to win back the trust of the common man!
I guess, corporations need to understand that in today's business arena, there is no room for greed.
To succeed, the letter G should be replaced to "Generosity"!
A corporation need to be more customer responsive, ethical and value driven. Brands need to crush their arrogance and should communicate their "Generosity" through Public Relation (PR)campaigns, Corporate Social Responsible (CSR) Activities and by providing more value to customers through their products and services.
Thus, it introduces new form of marketing, as "Generosity Marketing".
Trendwatching.com discusses this concept and explains how could corporations and brands can have long term success, and can be a step ahead from their greedy competitors.
Saturday, January 17, 2009
Slumdog.... INDIA !!!
I am eagerly waiting, for the Oscar nominations to announce. "Slumdog Millionaire" has won 4 Golden Globe awards and many others prestigious awards. The best part, an Indian, A.R.Rahman, winning international awards all round the world. Now, its time for Oscars !
But I have always felt that, only those movies (related to India) have done well in Oscars, which depict India as a underdeveloped poor country. Movies like "Salaam Bombay", "Gandhi", "Mother India", "Lagaan", "Water" and finally "Slumdog Millionaire", all depict India living into villages and slums. These movies showed poverty, socio-imbalance, riots, and what not. I guess, for the Oscar jury, India is still a land of "snake charmers".
Amitabh Bachchan rightly says, "Slumdog Millionaire has portrayed India as a Third World dirty underbelly developing nation"!
I still believe, that there were many other movies, which were equally good, and deserved an Oscar nomination, atleast!
My fingers are crossed, and all the wishes to "Slumdog Millionaire".
But I still wait for a movie, winning awards globally, depicting India's economic success.
I still wait for a movie, winning awards globally, that talks about Indian culture, diversity and unity.
I still wait for a movie, winning awards globally, that talks good and positive about India.
Slumdog.... INDIA !!!
I am eagerly waiting, for the Oscar nominations to announce. "Slumdog Millionaire" has won 4 Golden Globe awards and many others prestigious awards. The best part, an Indian, A.R.Rahman, winning international awards all round the world. Now, its time for Oscars !
But I have always felt that, only those movies (related to India) have done well in Oscars, which depict India as a underdeveloped poor country. Movies like "Salaam Bombay", "Gandhi", "Mother India", "Lagaan", "Water" and finally "Slumdog Millionaire", all depict India living into villages and slums. These movies showed poverty, socio-imbalance, riots, and what not. I guess, for the Oscar jury, India is still a land of "snake charmers".
Amitabh Bachchan rightly says, "Slumdog Millionaire has portrayed India as a Third World dirty underbelly developing nation"!
I still believe, that there were many other movies, which were equally good, and deserved an Oscar nomination, atleast!
My fingers are crossed, and all the wishes to "Slumdog Millionaire".
But I still wait for a movie, winning awards globally, depicting India's economic success.
I still wait for a movie, winning awards globally, that talks about Indian culture, diversity and unity.
I still wait for a movie, winning awards globally, that talks good and positive about India.
Friday, December 19, 2008
Recession... A Boon !!!
I am fed up listening to teachers, industry, media etc. talking only about recession and its negative impact of economy. But I always believe that there are always two sides of the coin. Let there be some positivity in the environment.
So what are the advantages of recession?
Are there any?
Shouldn't they be discussed?
Few I could think of, are as follows:
1) Recession led to drop in inflation. That's a really good news!
2) Students getting jobs in this time frame, will have great future ahead. Companies are really selective in hiring students and only the best will be recruited. Earlier when companies were on a hiring spree, It was about, "Survival of the fittest". But now, "Survival of the best". And I found, students preparing themselves extremely hard, to become the best.
3) All the "Whales" of the business have been struck badly by recession. Thus, companies with better operational strategies, better management, and better marketing would only succeed, even they being a "Fish". Now the playing field is leveled.
4) Its good time to do an MBA! Those who were planning to do it, but couldn’t get time out of their jobs, should get an MBA right now. Reason? In their job, their would be no increment in salary,and chances of being kicked out. Pass these 2 recessionary years, in an MBA college, and come back with flourishing salaries again.
5) Home Loan interest rates have reduced. Buy a house !!!
6)…
7)…
8)…
Its an open forum friends! Suggest few other advantages of recession, or criticize those pointed out.
I want this list to be as long as the disadvantages of recession.
Be a step ahead, think positive, think out of the box, and think… think… think…!!!
So what are the advantages of recession?
Are there any?
Shouldn't they be discussed?
Few I could think of, are as follows:
1) Recession led to drop in inflation. That's a really good news!
2) Students getting jobs in this time frame, will have great future ahead. Companies are really selective in hiring students and only the best will be recruited. Earlier when companies were on a hiring spree, It was about, "Survival of the fittest". But now, "Survival of the best". And I found, students preparing themselves extremely hard, to become the best.
3) All the "Whales" of the business have been struck badly by recession. Thus, companies with better operational strategies, better management, and better marketing would only succeed, even they being a "Fish". Now the playing field is leveled.
4) Its good time to do an MBA! Those who were planning to do it, but couldn’t get time out of their jobs, should get an MBA right now. Reason? In their job, their would be no increment in salary,and chances of being kicked out. Pass these 2 recessionary years, in an MBA college, and come back with flourishing salaries again.
5) Home Loan interest rates have reduced. Buy a house !!!
6)…
7)…
8)…
Its an open forum friends! Suggest few other advantages of recession, or criticize those pointed out.
I want this list to be as long as the disadvantages of recession.
Be a step ahead, think positive, think out of the box, and think… think… think…!!!
Recession... A Boon !!!
I am fed up listening to teachers, industry, media etc. talking only about recession and its negative impact of economy. But I always believe that there are always two sides of the coin. Let there be some positivity in the environment.
So what are the advantages of recession?
Are there any?
Shouldn't they be discussed?
Few I could think of, are as follows:
1) Recession led to drop in inflation. That's a really good news!
2) Students getting jobs in this time frame, will have great future ahead. Companies are really selective in hiring students and only the best will be recruited. Earlier when companies were on a hiring spree, It was about, "Survival of the fittest". But now, "Survival of the best". And I found, students preparing themselves extremely hard, to become the best.
3) All the "Whales" of the business have been struck badly by recession. Thus, companies with better operational strategies, better management, and better marketing would only succeed, even they being a "Fish". Now the playing field is leveled.
4) Its good time to do an MBA! Those who were planning to do it, but couldn’t get time out of their jobs, should get an MBA right now. Reason? In their job, their would be no increment in salary,and chances of being kicked out. Pass these 2 recessionary years, in an MBA college, and come back with flourishing salaries again.
5) Home Loan interest rates have reduced. Buy a house !!!
6)…
7)…
8)…
Its an open forum friends! Suggest few other advantages of recession, or criticize those pointed out.
I want this list to be as long as the disadvantages of recession.
Be a step ahead, think positive, think out of the box, and think… think… think…!!!
So what are the advantages of recession?
Are there any?
Shouldn't they be discussed?
Few I could think of, are as follows:
1) Recession led to drop in inflation. That's a really good news!
2) Students getting jobs in this time frame, will have great future ahead. Companies are really selective in hiring students and only the best will be recruited. Earlier when companies were on a hiring spree, It was about, "Survival of the fittest". But now, "Survival of the best". And I found, students preparing themselves extremely hard, to become the best.
3) All the "Whales" of the business have been struck badly by recession. Thus, companies with better operational strategies, better management, and better marketing would only succeed, even they being a "Fish". Now the playing field is leveled.
4) Its good time to do an MBA! Those who were planning to do it, but couldn’t get time out of their jobs, should get an MBA right now. Reason? In their job, their would be no increment in salary,and chances of being kicked out. Pass these 2 recessionary years, in an MBA college, and come back with flourishing salaries again.
5) Home Loan interest rates have reduced. Buy a house !!!
6)…
7)…
8)…
Its an open forum friends! Suggest few other advantages of recession, or criticize those pointed out.
I want this list to be as long as the disadvantages of recession.
Be a step ahead, think positive, think out of the box, and think… think… think…!!!
Subscribe to:
Posts (Atom)
About Me
- About Me
- I am an ardent Blogger, an enthusiastic Marketer, a Chemical Engineer and above all, a profound Thinker. I work for, Sales & Marketing Solutions, at Dun & Bradstreet. I did my MBA, in Marketing, from Alliance Business School, Bangalore, India, and B.Tech, from Institute of Engineering and Technology, Kanpur, India. I have also been associated with Tata Motors, during my internship, handling the product Tata Sumo Grande. I have won many Marketing Competitions, pan India.