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Showing posts with label Song. Show all posts
Showing posts with label Song. Show all posts

Friday, March 27, 2009

Ohh Ri Duniya... Gulaal !!!

I was really impressed by the movie "Gulaal" based on dirty politics in Rajasthan. Anurag Kashyap, the director has its own style to portrait his script. But I was overwhelmed by lyrics and dialogues of the movie, all credits to Piyush Mishra. Here are few lines from the song "Duniya". Similar to the movie, the lyrics is hard hitting and very true. Read this friends !

"पलछिन में रातें चली जाती हैं ,
पलछिन में बातें चली जाती हैं !
रह जाते हैं जो सवेरा वो ढूंढें,
जलते मकान में बसेरा वो ढूंढें !!

जैसी बची है वैसी की वैसी, बचा लो ये दुनिया,
अपना समझ के अपनों के जैसी, उठा लो ये दुनिया !
छिटपुट सी बातों में जलने लगेगी, संभालो ये दुनिया,
कट पिट के रातों में पलने लगेगी, संभालो ये दुनिया !!
ओह री दुनिया, ओह री दुनिया...

वो कहें हैं की दुनिया ये इतनी नहीं है,
सितारों से आगे जहाँ और भी हैं !
ये हम ही नहीं, वहां और भी हैं,
हमारी हर एक बात होती वहीँ हैं !!
हमें ऐतराज़ नहीं हैं कहीं भी,
वो आई है फाजिल हम पे सही की!

मगर फलसफा ये बिगड़ जाता है जो,
वो कहते है..
आलिम ये कहता वहां इश्वर हैं !
फाजिल ये कहता वहां अल्लाह हैं,
काफिर ये कहता वहां ईसा हैं !!

मंजिल ये कहती तब इन्सान से की,
तुम्हारी हैं तुम ही संभालो ये दुनिया !
ये उजड़े हुए चंद बासी चरागों,
तुम्हारे ये काले इरादों की दुनिया !!

ओह री दुनिया, ओह री दुनिया..."

Sunday, March 22, 2009

Limca's... “Haseen Lamho Ko” !!!


Saw the new Limca’s advertisement, “Haseen Lamho Ko”? This ad featuring Niketan Madhok and Sushma Reddy (mine favorite) is a huge hit these days. On Orkut, more often you can see this ad featuring in everyone’s favorite videos list. People are making “Haseen Lamho Ko” as its ringtones and caller tune.

Imagine, showing this 2.30 minutes advertisement at the prime time slot, and paying nothing! Reason, “Haseen Lamho Ko” is been played on the top music channels, over and over again, as a song. Coke is not spending a single penny to these music channels to show the advertisement. Moreover, Music channels are bound to play its music video, due to its popularity.

Srinivas Murthy, GM-marketing (Flavours), Coca-Cola India agrees “When the Limca ad was first aired, it was a 40-second TV commercial for which we had to pay the channels,” he says. “But when we started getting innumerable requests on our toll-free number for the song, we thought why not scale it up.” Murthy feels that music channels are only too happy to play “Haseen Lamho Ko” over and over again because it has all the elements of a music video — great visuals and an engaging background score. “And in the video the Limca brand is not too much in your face either,” adds Murthy. “This doesn’t put off the viewer even if he watches it a number of times.”

That’s called intelligent marketing!!! Three cheers to Limca’s “Haseen Lamho Ko”!!!

See the ad here - "Haseen Lamho Ko"

Ref.- Economic Times

Sunday, March 8, 2009

"Music" or "Sound"... !!!

I am a music freak! I love to hear old Hindi songs, classical and folk songs. But, I have been told many times by my friends, "What boring songs do you play!". I reply them with a smile and silence. As per me, one who doesn't know the difference between a small glass piece and a diamond, its better to be silent rather than debating. I believe those who understand music will appreciate any form of music.

Later on, I felt, why do youth (most of them) doesn't like old Hindi songs. And literally hate classical and folk songs. Moreover, they even didn't respect melodious songs of new albums. Similarly, old people, doesn't like present day songs. They are stubborn of the fact, that only those old Hindi songs were gems.
Why there is such an aversion?
Is this what we called a generation gap?

My answer is NO!

There are generally two dimensions to a song, "Music" (tune) and "Lyrics". Where Lyrics is been handled by lyricists and composer are responsible for the Music. I believe old songs were more based on music and lyrics. Composers preferred melodies with meaningful lyrics. In those times, orchestration of the song was not a major issue. Neither did they had the technology to complement with it.

With the advent of technology, a new dimension was figured out, i.e. "Sound". Technology was used to generate different sounds and the major emphasis was given to the orchestration of the song. Various musical instrument were used and computer was there to generate any form of sound. Many new age composers really don't care about music and lyrics of the song.

Old people feel that, the Sound have overshadowed the importance of music and lyrics and the new age feels, that at the end of the day, music is all about sound. Another reason for the emergence of sound as a new dimension is because, today people relate songs with fun and dance only. With the Sound, remixes and dance numbers have also increased. In yester years, songs were a soulful bliss, and a form of art.

Only R. D. Burman and A.R. Rehman are the composers in Hindi cinema who have tried to have all the three dimensions into their songs.

So whom do you support, Music or Sound ???

Monday, February 9, 2009

अपराध !!!

Earlier, in my engineering days, I used to write poems in Hindi. But all those habits withered away with time. After a long gap, I have tried to write a poem. I know its bit kiddish, but hopefully you all will appreciate the effort.

एक इंसान को खुदा बुलाने की, हिमाकत कर बैठा हूँ !
इन समझदारों की दुनिया में, मैं एक अपराध कर बैठा हूँ !!

दुनिया कहती है, इंसान को इंसान रहने दो !
उसे इतना मत प्यार करो, उसे परेशान रहने दो !!
किसी को ज़िन्दगी भर खुश रखने का, लिए अरमान बैठा हूँ !
इन समझदारों की दुनिया में, मैं एक अपराध कर बैठा हूँ !!

जहाँ एक इंसान का दर्द, दूसरे के लिए मज़ा हैं !
बेड़ियों में जकड़ा है, मिली मुझे ये कठोर सज़ा हैं !!
बस अब तो खुदा के इंतज़ार में, बेताब बैठा हूँ !
इन समझदारों की दुनिया में, मैं एक अपराध कर बैठा हूँ !!

अपराध !!!

Earlier, in my engineering days, I used to write poems in Hindi. But all those habits withered away with time. After a long gap, I have tried to write a poem. I know its bit kiddish, but hopefully you all will appreciate the effort.

एक इंसान को खुदा बुलाने की, हिमाकत कर बैठा हूँ !
इन समझदारों की दुनिया में, मैं एक अपराध कर बैठा हूँ !!

दुनिया कहती है, इंसान को इंसान रहने दो !
इंसान परेशान हैं, उसे परेशान रहने दो !!
किसी को ज़िन्दगी भर खुश रखने का, लिए अरमान बैठा हूँ !
इन समझदारों की दुनिया में, मैं एक अपराध कर बैठा हूँ !!

जहाँ एक इंसान का दर्द, दूसरे के लिए मज़ा हैं !
बेड़ियों में जकड़ा है, मिली मुझे ये कठोर सज़ा हैं !!
बस अब तो खुदा के इंतज़ार में, बेताब बैठा हूँ !
इन समझदारों की दुनिया में, मैं एक अपराध कर बैठा हूँ !!

Sunday, December 21, 2008

You're Still The One... !!!

One of my favorites by Shania Twain, this song is dedicated to all the love birds, fighting it out, against the biased rules of the family and society. And when everyone cribbed... their love grew stronger.
Listen to this...
"When I first saw you, I saw love.
And the first time you touched me, I felt love.
And after all this time, you're still the one I love.

Looks like we made it
Look how far we've come my baby
We mighta took the long way
We knew we'd get there someday

They said, "I bet they'll never make it"
But just look at us holding on
We're still together still going strong
(You're still the one)
You're still the one I run to
The one that I belong to
You're still the one I want for life
(You're still the one)
You're still the one that I love
The only one I dream of
You're still the one I kiss good night

Ain't nothin' better
We beat the odds together
I'm glad we didn't listen
Look at what we would be missin'

I'm so glad we made it
Look how far we've come my baby"

You're Still The One... !!!

One of my favorites by Shania Twain, this song is dedicated to all the love birds, fighting it out, against the biased rules of the family and society. And when everyone cribbed... their love grew stronger.
Listen to this...
"When I first saw you, I saw love.
And the first time you touched me, I felt love.
And after all this time, you're still the one I love.

Looks like we made it
Look how far we've come my baby
We mighta took the long way
We knew we'd get there someday

They said, "I bet they'll never make it"
But just look at us holding on
We're still together still going strong
(You're still the one)
You're still the one I run to
The one that I belong to
You're still the one I want for life
(You're still the one)
You're still the one that I love
The only one I dream of
You're still the one I kiss good night

Ain't nothin' better
We beat the odds together
I'm glad we didn't listen
Look at what we would be missin'

I'm so glad we made it
Look how far we've come my baby"

About Me

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I am an ardent Blogger, an enthusiastic Marketer, a Chemical Engineer and above all, a profound Thinker. I work for, Sales & Marketing Solutions, at Dun & Bradstreet. I did my MBA, in Marketing, from Alliance Business School, Bangalore, India, and B.Tech, from Institute of Engineering and Technology, Kanpur, India. I have also been associated with Tata Motors, during my internship, handling the product Tata Sumo Grande. I have won many Marketing Competitions, pan India.

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