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Showing posts with label Information Technology. Show all posts
Showing posts with label Information Technology. Show all posts

Monday, February 9, 2009

9 year... Apple iPhone Programmer !!!

Believe it or not! A 9 year kid, named Lim Ding Wen from Singapore,who is in fourth grade, writes applications for Apple's popular iPhone. Lim, is fluent in six programming languages, started using the computer at the age of 2. He has since completed about 20 programming projects.

His latest, a painting program called Doodle Kids, has been downloaded over 4,000 times from Apple's iTunes store in two weeks.The program lets iPhone users draw with their fingers by touching the iPhone's touchscreen and then clear the screen by shaking the phone.Amazing !

When I read about this kid, I felt, we all should learn from him. At the age of 9, he is whizkid and above all a self-motivated person! Like him, we should be a step ahead, and should keep on working upon our strengths and weakness. There is lot to learn, lot to read and lot to do.There is no time to waste, life is short, and much to do.

Source: www.Tech2.com

9 year... Apple iPhone Programmer !!!

Believe it or not! A 9 year kid, named Lim Ding Wen from Singapore,who is in fourth grade, writes applications for Apple's popular iPhone. Lim, is fluent in six programming languages, started using the computer at the age of 2. He has since completed about 20 programming projects.

His latest, a painting program called Doodle Kids, has been downloaded over 4,000 times from Apple's iTunes store in two weeks.The program lets iPhone users draw with their fingers by touching the iPhone's touchscreen and then clear the screen by shaking the phone.Amazing !

When I read about this kid, I felt, we all should learn from him. At the age of 9, he is whizkid and above all a self-motivated person! Like him, we should be a step ahead, and should keep on working upon our strengths and weakness. There is lot to learn, lot to read and lot to do.There is no time to waste, life is short, and much to do.

Source: www.Tech2.com

Thursday, January 29, 2009

Virgin Mobile.... "Honeymoon is over" !!!


Tata's and Virgin Corporation came together in 2008, to launch GSM mobile services in India, as Virgin Mobile. It was launched with heavy fanfare, with new innovating schemes and youthful advertising. It came up with "Hatke" schemes like "Earn 10paise on incoming" and "Free SMS". But it seems, that even after lot of path-breaking marketing efforts, and even being backed by huge corporations, it couldn't find its space in consumer's evoked set. One of major reasons could be huge competition in telecom sector, leaded by brands like Airtel, Reliance and Vodafone. Its been an year after the launch. Let's analyze it shortcomings from the customer's perspective.


1) New Users : Virgin mobile targeted youth, who could be the first time buyers of mobile in urban areas. Consumers enjoyed their fun-filled advertisements, but this liking never turned to purchase. Reason, Virgin being new! Consumers doubted quality and availability of their services, throughout India. Virgin couldn't break this perception of consumers, that even being new, it has good service all over India. Virgin never used brand Tata to promote itself. Brand Tata would have added credibility to its service, as it being already into industry as strong CDMA player.


2) Existing Users : Virgin Mobile failed to convince consumers to switch their services from Airtel, Vodafone, etc. to Virgin Mobile. Even being switching cost not so high, there is some sought of loyalty seen in telecom industry. A Vodafone user usually doesn't switches its service to some other service, until he/she is extremely dissatisfied by the brand. Or some other telecom player gives him/her enough good reasons, to change.


3) New Markets : Players like Airtel, Vodafone, Reliance and Tata Indicom are trying to expand their customer base by entering into rural markets of India, as huge potential is hidden there. But Virgin Mobile, targeted itself to urban youth, which is already been captured by existing players. Moreover, being new, it didn't have infrastructure to support rural market needs, i.e. lower calling rates, low priced handsets, better service.


To grow organically, either Virgin Mobile should add more content to its advertising or use the brand Tata to add its credibility.


What's your take on it???

Virgin Mobile.... "Honeymoon is over" !!!


Tata's and Virgin Corporation came together in 2008, to launch GSM mobile services in India, as Virgin Mobile. It was launched with heavy fanfare, with new innovating schemes and youthful advertising. It came up with "Hatke" schemes like "Earn 10paise on incoming" and "Free SMS". But it seems, that even after lot of path-breaking marketing efforts, and even being backed by huge corporations, it couldn't find its space in consumer's evoked set. One of the major reasons could be huge competition in telecom sector, leaded by brands like Airtel, Reliance and Vodafone. Its been an year after the launch. Let's analyze its shortcomings from the customer's perspective.

1) New Users : Virgin mobile targeted youth, who could be the first time buyers of mobile in urban areas. Consumers enjoyed their fun-filled advertisements, but this liking never turned to purchase. Reason, Virgin being new! Consumers doubted quality and availability of their services, throughout India. Virgin couldn't break this perception of consumers, that even being new, it has good service all over India. Virgin never used brand Tata to promote itself. Brand Tata would have added credibility to its service, as it being already into industry as strong CDMA player.

2) Existing Users : Virgin Mobile failed to convince consumers to switch their services from Airtel, Vodafone, etc. to Virgin Mobile. Even being switching cost not so high, there is some sought of loyalty seen in telecom industry. A Vodafone user usually doesn't switches its service to some other service, until he/she is extremely dissatisfied by the brand. Or some other telecom player gives him/her enough good reasons, to change.

3) New Markets : Players like Airtel, Vodafone, Reliance and Tata Indicom are trying to expand their customer base by entering into rural markets of India, as huge potential is hidden there. But Virgin Mobile, targeted itself to urban youth, which is already been captured by existing players. Moreover, being new, it didn't have infrastructure to support rural market needs, i.e. lower calling rates, low priced handsets, better service.

To grow organically, either Virgin Mobile should add more content to its advertising or use the brand Tata to add its credibility.

What's your take on it???

Wednesday, January 16, 2008

Sports and Indian IT firms : No Connection ???

Sorry, you all are wrong, if at all you believed so. There is a huge connection between sports and IT firms of India.In fact Indian IT firms are associated with sports in global level.You must have heard of BPO,KPO,LPO, but now its all about SPO, i.e. Sports Process Outsourcing. Tennis pro Rafael Nadal to the Sri Lankan cricket team, all rely on India for the formula of success through analytical software. Nadal is consulting Swantha Software to figure out how he can beat Federer, by doing frame by frame analysis of Federer's play. Chennai based Meru Consultants help Srilankan team to analyse the opponents play and devise game-plans. Even our BCCI uses a Stump Vision software called Scorite, to familiarise scorers with the world of computer scoring.And guess who owns the Stump Vision Company? None other than our captain, Anil Kumble. His company also serves Wisden, Transworld International and Singapore Cricket Association, to name a few. Now let me introduce you all with the biggest of them all. Satyam Computer Service was made the official IT service provider for the next two FIFA World Cups. And its not only about sports analysing software! Ahmadabad based IT company, Radix, sells their sports goods directly to consumers through website. Thus a little bit of direct marketing too!
So all you people thought that expansion level of Indian IT firms is over, businesses like SPO are there go beyond. Amazed? Doesn't believe so? Listen to this! SPO's currently generate revenue of about 100 crore a year with growth rate of 40% year on year.So we all can proudly say,that India is always a step ahead in IT over other countries.

Sports and Indian IT firms : No Connection ???

Sorry, you all are wrong, if at all you believed so. There is a huge connection between sports and IT firms of India.In fact Indian IT firms are associated with sports in global level.You must have heard of BPO,KPO,LPO, but now its all about SPO, i.e. Sports Process Outsourcing. Tennis pro Rafael Nadal to the Sri Lankan cricket team, all rely on India for the formula of success through analytical software. Nadal is consulting Swantha Software to figure out how he can beat Federer, by doing frame by frame analysis of Federer's play. Chennai based Meru Consultants help Srilankan team to analyse the opponents play and devise game-plans. Even our BCCI uses a Stump Vision software called Scorite, to familiarise scorers with the world of computer scoring.And guess who owns the Stump Vision Company? None other than our captain, Anil Kumble. His company also serves Wisden, Transworld International and Singapore Cricket Association, to name a few. Now let me introduce you all with the biggest of them all. Satyam Computer Service was made the official IT service provider for the next two FIFA World Cups. And its not only about sports analysing software! Ahmadabad based IT company, Radix, sells their sports goods directly to consumers through website. Thus a little bit of direct marketing too!
So all you people thought that expansion level of Indian IT firms is over, businesses like SPO are there go beyond. Amazed? Doesn't believe so? Listen to this! SPO's currently generate revenue of about 100 crore a year with growth rate of 40% year on year.So we all can proudly say,that India is always a step ahead in IT over other countries.

About Me

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I am an ardent Blogger, an enthusiastic Marketer, a Chemical Engineer and above all, a profound Thinker. I work for, Sales & Marketing Solutions, at Dun & Bradstreet. I did my MBA, in Marketing, from Alliance Business School, Bangalore, India, and B.Tech, from Institute of Engineering and Technology, Kanpur, India. I have also been associated with Tata Motors, during my internship, handling the product Tata Sumo Grande. I have won many Marketing Competitions, pan India.

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