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Monday, January 14, 2008

Career Mapping Tools in India ?


When we talk about human resource management in India,it seems we are talking of something alien.But no,things are changing.Indian companies are increasingly using career mapping tools to identify what motivates an employee to maximize performance and cap attrition.Yes, the concept of Career Anchor has arrived in India.Companies like HCL Technologies,HUL,Marico,HDFC bank,WIPRO Technologies,Dabur India and KPMG are the few names among many that use career anchor concept to craft career paths of their employees.By being a step ahead,these companies are tailoring its communication to get the best out of their employees by choosing the most effective ways to recognize and reward.Companies are understanding the importance of career mapping,as they have realised,that competitive advantage depends on competent people.Knowing what hooks the employee to work could be the way to have an extra edge over competitors.Today,career anchoring is limited only to senior level management,but soon it will start to go down to middle and junior level management.

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I am an ardent Blogger, an enthusiastic Marketer, a Chemical Engineer and above all, a profound Thinker. I work for, Sales & Marketing Solutions, at Dun & Bradstreet. I did my MBA, in Marketing, from Alliance Business School, Bangalore, India, and B.Tech, from Institute of Engineering and Technology, Kanpur, India. I have also been associated with Tata Motors, during my internship, handling the product Tata Sumo Grande. I have won many Marketing Competitions, pan India.

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