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Thursday, January 17, 2008
Boot Polish !!!
Have you seen children sitting at the footpaths,and shouting "boot polish" and trying to snatch your attention? Ever thought of doing that yourself? Naa..aah! "Its such a cheap job"! And what if someone tells you, "How about starting a business of boot polish"? And your reaction would, "What a silly idea"?But never ever underestimate any thought.
Sandeep Gajakas of Mumbai,held this idea and started his business. He saw a lot of otherwise cleanly dressed people going around in expensive, but dirty, footwear. That was because age-old methods were not good enough for cleaning hi-tech branded shoes that used different materials and textures. So, armed with a knowledge of chemicals and cleaning methods and all of Rs 7,000, he started a shoe cleaning service, Shoe Laundry, four years ago. His service appealed to company brass, TV and film stars, models and politicians, among others, who did not mind spending Rs 120 a pop to have their costly sneakers looking like new. Today he has the likes of Yash Chopra and family among his clients and his turnover has ramped up to about Rs 1.5 lakh a month. While initially he did all the cleaning himself--he did not trust anyone else to do the job--he has now hired help to keep his business growing.
We the students of premier B-school,can be a step ahead, by starting with our own business idea and turning it to, an enterprise.No idea is good or bad until it is implemented well. So all you friends participating in B-plan competitions, thumbs up to you from my side.Cheers!!!
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About Me
- About Me
- I am an ardent Blogger, an enthusiastic Marketer, a Chemical Engineer and above all, a profound Thinker. I work for, Sales & Marketing Solutions, at Dun & Bradstreet. I did my MBA, in Marketing, from Alliance Business School, Bangalore, India, and B.Tech, from Institute of Engineering and Technology, Kanpur, India. I have also been associated with Tata Motors, during my internship, handling the product Tata Sumo Grande. I have won many Marketing Competitions, pan India.
Blog Archive
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2008
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January
(16)
- Brand Building or Hype ???
- Brand Building or Hype ???
- Taare Zameen Par ...
- Taare Zameen Par ...
- Boot Polish !!!
- Boot Polish !!!
- Sports and Indian IT firms : No Connection ???
- Sports and Indian IT firms : No Connection ???
- Beyond Auto Expo : ROBO EXPO 2008
- Beyond Auto Expo : ROBO EXPO 2008
- Career Mapping Tools in India ?
- Career Mapping Tools in India ?
- TATA NANO : A Threat ?
- TATA NANO : A Threat ?
- The Unsafe Women
- The Unsafe Women
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January
(16)
1 comment:
cool.........nice 1.......well said no idea s gud or bad.......gulshan kumar ws a juice seller on d streets n den his ideas made him becum d king f d audio caseette industry..........d start may luk small bt no1 knws wts dere at d endthns may luk insignificant though dey actually might nt b.........
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