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Sunday, March 29, 2009

Will Manchester United Actually Stay With AIG ???



With $150 billion of US government support, there has been intense scrutiny on the insurer’s spending habits, including those bonuses, some of which have now been returned. But AIG has to pay somewhere in between $20 million and $28 million to finish its four-year deal it signed with the team Manchester United in 2006.

The Question is not that how is AIG doing this? But the issue is that whether Manchester United and the owner Malcolm Glazer really cool with sporting these jerseys as they continue their quest to win championships? Actually it’s hard to get a quick sponsorship deal in this environment, but you have to think that it’s worth shelving the embarrassment by paying back the money from the rest of the deal and trying to sign a temporary stand-in.

But what about the ‘Nike’ jerseys which are already in production for next year? As explained by the London Telegraph recently, should AIG change the name to AIU (American Insurance United) would be responsible for the jersey change, but obviously if ManU ditches AIG, or whatever they’ll be called, for a blank jersey or another sponsor they would probably have to pay the bill.

How embarrassing would it be then for ManU to wear the AIG logo on their chests as they try to win the Champions League in Rome in May?

Ref.- Reuters

Credits - Manik Gursahani

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I am an ardent Blogger, an enthusiastic Marketer, a Chemical Engineer and above all, a profound Thinker. I work for, Sales & Marketing Solutions, at Dun & Bradstreet. I did my MBA, in Marketing, from Alliance Business School, Bangalore, India, and B.Tech, from Institute of Engineering and Technology, Kanpur, India. I have also been associated with Tata Motors, during my internship, handling the product Tata Sumo Grande. I have won many Marketing Competitions, pan India.

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