Suhel Seth rightly says, "From a marketing perspective, it has already gone into the lexicon of India's people and the fact that Tata called it a people's car is even more suggestive of the transfer of ownership of the brand from a company to its users: the people. How many brands can claim this? And how many brands have ever used this form of positioning? It is rare in times such as these to avoid paid advertising and yet launch a brand that has a lot riding on it. But then again, Nano is one car that needs no definition. It has been embraced as a vehicle of change but even more critically; as a vehicle of empowerment and it is here that the Tatas have provided that huge leap as it were."
Read More - "Why India needs a Nano?"
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About Me
- About Me
- I am an ardent Blogger, an enthusiastic Marketer, a Chemical Engineer and above all, a profound Thinker. I work for, Sales & Marketing Solutions, at Dun & Bradstreet. I did my MBA, in Marketing, from Alliance Business School, Bangalore, India, and B.Tech, from Institute of Engineering and Technology, Kanpur, India. I have also been associated with Tata Motors, during my internship, handling the product Tata Sumo Grande. I have won many Marketing Competitions, pan India.
1 comment:
I think Nano will change the way we look at the prices and utilities. The margins get lower and the satisfaction comes with a caution.
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