Will Manchester United Actually Stay With AIG ???

With $150 billion of US government support, there has been intense scrutiny on the insurer’s spending habits, including those bonuses, some of which have now been returned. But AIG has to pay somewhere in between $20 million and $28 million to finish its four-year deal it signed with the team Manchester United in 2006.

The Question is not that how is AIG doing this? But the issue is that whether Manchester United and the owner Malcolm Glazer really cool with sporting these jerseys as they continue their quest to win championships? Actually it’s hard to get a quick sponsorship deal in this environment, but you have to think that it’s worth shelving the embarrassment by paying back the money from the rest of the deal and trying to sign a temporary stand-in.

But what about the ‘Nike’ jerseys which are already in production for next year? As explained by the London Telegraph recently, should AIG change the name to AIU (American Insurance United) would be responsible for the jersey change, but obviously if ManU ditches AIG, or whatever they’ll be called, for a blank jersey or another sponsor they would probably have to pay the bill.

How embarrassing would it be then for ManU to wear the AIG logo on their chests as they try to win the Champions League in Rome in May?

Ref.- Reuters

Credits - Manik Gursahani

Biggest Holders of US Government Debt !!!

As the US government spends an unprecedented amount of money to fix the nation's economy, there is an equally great need to raise the cash to pay for it. This is accomplished through borrowing, whereby ‘US Treasury’ sells Treasury securities of varying maturity.

For investors, the government bills, notes and bonds are considered a safe financial product because they have a guaranteed rate of return, based on faith in future US tax revenues. The government has been partially funding operations via Treasury securities for decades. This borrowing adds to the national debt, which is now above $11 trillion and is rising every day. Much of that debt is held by private sector, but about 40 percent is held by public entities, including parts of the government. Here's who owns the most.

1. Federal Reserve & Intragovernmental Holdings- $4.806 trillion
2. Mutual Funds- $769.1 billion
3. China- $739.6 billion
4. Japan- $634.8 billion
5. State & Local Governments- $522.7 billion
6. Pension Funds- $456.4 billion
7. Other Investors- $413.2 billion
8. Oil Exporters- $186.3 billion
9. Caribbean Banking Centres- $176.6 billion
10. Brazil- $133.5 billion
11. Insurance Companies- $126.4 billion
12. United Kingdom- $ 124.2billion
13. Russia- $119.3billion
14. Luxembourg -$87.2billion
15. US Depository Institutions- $107.3billion

I believe even if 5% holdings of all these entities enters the stock market of this world the volatility of the market will try to smoothen up and it would bring comfort and confidence to the financial market. Every entity being futuristic is still ready to hold and borrow more and more debt from an economy which is said to be the sole cause for this recession.

Ref.- CNBC

Credits - Manik Gursahani

"YOU” vs. “YOUR BEHAVIOR”...

Why my friends don’t understand me?
Why does everyone don’t like me?
Why I am not getting selected?
Why my product is not selling?

If you get failed in your relationships, in your professional life, or in your business, there is only theory that can bail you out.
The theory of"YOU” vs. “YOUR BEHAVIOR”!

One should understand that it is not "You", who is getting failed; it is "Your Behavior" that is the loser. One needs to understand that, it all about how the world perceives you. It is not about "You". It is all about how you look like, how your behavior is, how do you interact etc. Your friends don’t understand “You”, because the imagery that they have formed about you is not matching with the real “You”. “You” failed to present the right imagery to your friends, the inner “You”! One should not change its inner-self, because there is a risk of losing your own identity. Instead “You” need to change your communication strategy so that the world perceives you exactly in the same way “You” are!

Similarly, in marketing, it is not the product that’s got failed. It is your communication with your customers, it is your imagery in the minds of the consumers, and it is how you are perceived that’s got failed. The brand has failed to present its real qualities to the consumers. Customers form some perception about your product and use their instincts before buying a product. Thus, a brand needs to change its communication strategy and make sure; concerns of its target audience (only) are taken good care.

Hence, it’s not about “You”. It’s all about how the world sees “You”!

OPEN... a weekly mind stimulant...!!!

RPG group is entering into publications by launching its new current affairs magazine named, “OPEN”. It would be launched on 3rd of April. Sandipan Deb is the editor of the magazine, who, in fact, was one of the founder editors of Outlook, more than a decade ago.

The positioning of this magazine is quite interesting. As per the report from afaqs, the target audience would be. 'Individuals who belong to SEC A1, are around 32 years (both male and female) of age, with a monthly household income of Rs 2 lakh, hold senior managerial positions, drive C segment cars, wear branded apparel, use high-end phones or Blackberrys and travel abroad at least once a year.'
It would be available only in top 12 cities of India, with the price of Rs.30. Its competitors India Today, Outlook etc. charges Rs.25 per issue. Open, feels that there is no direct competition with these magazines, which, according to them, are more mass magazines. ‘It will be positioned as an interesting, intelligent and stimulating magazine.’

Open also thought of interesting form of marketing too. Firstly, magazine would be sold only on its merits and not on the basis of freebies. ‘Therefore, the magazine is actively pursuing an alternate model of acquiring readers. They have a database of their target audience that has passed through stringent filters. Open is sending an exclusive and personalized offer to these cherry-picked consumers, giving them an opportunity to experience the product for four issues free of cost.’

Moreover, Open’s size will be more than an inch wider than the standard A4 size of most of the magazines. Thus, when opened, the magazine gives an additional two inches for the content and also maximizes the ad impact.

Open has planned a 360 degree communication strategy, which includes outdoor in Delhi, Mumbai and Bengaluru, multiplexes and the Internet. To start with, television isn't part of the media mix. Ad films will be shown in multiplexes, before movies that are frequented by their target audience. Also, there will be buzz-marketing activities at malls to engage them.

It would be interesting to see, how successful is Open's marketing, once it is out in the market.

Ref. - www.afaqs.com

Ohh Ri Duniya... Gulaal !!!

I was really impressed by the movie "Gulaal" based on dirty politics in Rajasthan. Anurag Kashyap, the director has its own style to portrait his script. But I was overwhelmed by lyrics and dialogues of the movie, all credits to Piyush Mishra. Here are few lines from the song "Duniya". Similar to the movie, the lyrics is hard hitting and very true. Read this friends !

"पलछिन में रातें चली जाती हैं ,
पलछिन में बातें चली जाती हैं !
रह जाते हैं जो सवेरा वो ढूंढें,
जलते मकान में बसेरा वो ढूंढें !!

जैसी बची है वैसी की वैसी, बचा लो ये दुनिया,
अपना समझ के अपनों के जैसी, उठा लो ये दुनिया !
छिटपुट सी बातों में जलने लगेगी, संभालो ये दुनिया,
कट पिट के रातों में पलने लगेगी, संभालो ये दुनिया !!
ओह री दुनिया, ओह री दुनिया...

वो कहें हैं की दुनिया ये इतनी नहीं है,
सितारों से आगे जहाँ और भी हैं !
ये हम ही नहीं, वहां और भी हैं,
हमारी हर एक बात होती वहीँ हैं !!
हमें ऐतराज़ नहीं हैं कहीं भी,
वो आई है फाजिल हम पे सही की!

मगर फलसफा ये बिगड़ जाता है जो,
वो कहते है..
आलिम ये कहता वहां इश्वर हैं !
फाजिल ये कहता वहां अल्लाह हैं,
काफिर ये कहता वहां ईसा हैं !!

मंजिल ये कहती तब इन्सान से की,
तुम्हारी हैं तुम ही संभालो ये दुनिया !
ये उजड़े हुए चंद बासी चरागों,
तुम्हारे ये काले इरादों की दुनिया !!

ओह री दुनिया, ओह री दुनिया..."

Why India needs a Nano ???

Suhel Seth rightly says, "From a marketing perspective, it has already gone into the lexicon of India's people and the fact that Tata called it a people's car is even more suggestive of the transfer of ownership of the brand from a company to its users: the people. How many brands can claim this? And how many brands have ever used this form of positioning? It is rare in times such as these to avoid paid advertising and yet launch a brand that has a lot riding on it. But then again, Nano is one car that needs no definition. It has been embraced as a vehicle of change but even more critically; as a vehicle of empowerment and it is here that the Tatas have provided that huge leap as it were."

Read More - "Why India needs a Nano?"

A Small Story... "Smart Dog" !!!

Once, a dog lost his way deep into the jungle.
He almost fainted to see a lion coming straight to him at a very near distant.
' I will be dead today ' , thought he.
There were some bones lying over there.
He turned his back towards lion and started pretending as if he is eating those bones.
When lion was very close to him he cried out loudly ' Wow, what a fun eating a lion, by chance if I can get another one, it will be a treat '.
Lion thought ' What a dangerous dog!!!!! He kills lions and eats it. Let me run away from here and save my life '.

Now, there was a Monkey hiding on the tree there watching the entire show.
He thought ' It`s a good chance to tell the truth to the lion. Lion will become my friend and I will not have to run saving my life from him '.
He just ran away to inform the entire episode to Lion.
The dog had seen him going and quickly understood the ploy.
Both lion and monkey were coming back to the dog and the lion was furious.
When lion was very close to him he again cried out loudly ' It has been half an hour and yet that stupid monkey can`t fetch another lion???

Moral of the story... you decide ???